Holy Cross YouTube Media Campaign
Revitalizing the digital presence through consistent branding and engaging thumbnails.
Project Overview
I undertook a complete redesign of the Holy Cross YouTube channel to improve viewer engagement and brand consistency. The goal was to create a modern, welcoming aesthetic that aligns with the church's values while making content easier to find and identify.
Key areas of focus included creating recognizable and consistent thumbnails for livestreams, creating high quality sermon videos, creating quality sermon shorts based off of the weeks sermon, and refreshing the channel banner to provide a cohesive visual identity.
One major want for this Media Campaign overhaul was to create an engaging, informational video encapsulating different growth opportunities for Holy Cross and encouraging new and current members to get connected with lifegroups and furthering their faith in Christ.
Welcome Video Project
Holy Cross Welcome Video
This video was created for Holy Cross to encapsulate groups at Holy Cross and invites viewers to attend church and to get connected with groups at church!
This project took multiple months to make, involving many different moving parts (listed below):
- Video Project Proposal
- Getting Script approved / written
- Filming on-camera speaking footage
- Filming worship services for B-Roll
- Filming youth group B-Roll & Lifegroups
- Editing / Combining audio and video clips
- Creating and animating lower third graphics for more information
- Revising and editing the video based on staff feedback
Thumbnail Designs
Livestream Thumbnails
Designed for high visibility and clear date/service identification.
Sermon Series
Thematic designs that change with each new sermon series.
Sermon Shorts
Unique graphics for holidays and special church gatherings.
Impact of the Media Overhaul
Creating professional looking thumbnails and videos and creating uniform graphics allows the company to get more visibility and recognizability among the community, leading to more engagement. Creating a professional welcome/intro video that explains your business can lead to new customers finding your business and engaging with you.
Interested in leveling up your Social Media Accounts with a Media Overhaul? Reach out today and we can bring your social presence alive!