Kearney High Soccer 2026 Media Campaign
Bringing hype and photography to Kearney's soccer teams!
Project Overview
A few months before the Kearney High School soccer season began, I was contacted to manage the program's Instagram page. I was given free reign to create any media I envisioned, providing a unique opportunity to take full creative control of the brand's digital identity.
Key areas of focus for me were producing gameday graphics for every varsity match, highlighting the senior class and their contributions, and providing high-quality photos for players and parents to download.
Brand Expansion & Additions
Wider Social Presence
We started with a clean Profile Picture Redo to modernize the account's look. To reach a wider demographic of parents and community members, a Facebook page was added and linked directly to the Instagram account, allowing for seamless cross-posting.
Organized Story Highlights
The profile was reorganized to give followers permanent, quick access to vital information and top content directly from the page.
New Engagement Features
Live Score Updates
In-game score graphics kept fans informed in real-time, even if they couldn't be at the stadium.
Senior Spotlights
Dedicated posts honoring the senior class, celebrating their individual journeys and dedication.
Photo Access
High-quality galleries curated for easy downloading and social sharing by the community.
Elevated Core Content
Girls Schedule
Modernized layouts for easy tracking of upcoming matches.
Boys Schedule
Comprehensive overview of the Varsity program schedule.
Gameday Graphics
High-energy edits designed to build community hype before kickoff.
Game Recap Posts
Action photography capturing key moments from every match.
Impact of Media Coverage
Managing a pre-existing social media account with high expectations for quality is a significant challenge. It requires not only creating diverse media elements but also ensuring they meet a professional standard that reflects the program's values.
For Kearney High Soccer, this campaign allowed me to expand my repertoire beyond gameday graphics. It was an opportunity to develop new content concepts, like senior spotlights and live score updates, that I had not previously implemented, resulting in a more comprehensive and engaging brand experience.
Interested in leveling up your social media coverage or sports seasons? Reach out today and let's bring your season to life!